Diva CEO Suzy Barnes drives overall strategy for the business, ensuring we have the right mix of people and products to deliver next level marketing for all of our clients. Her creative mindset and passion for client service makes sure we deliver on our promises.

An entrepreneur at heart, Suzy’s first business was a music talent agency. She has also worked in journalism and had a successful career in agency PR and event management before co-founding Diva in 2007.

Suzy is a strong advocate for creating a better "people experience" in agency businesses and works hard to champion work-life balance, actively implementing people policies that prevent burn out and drive diversity at Diva.

Suzy sticks her hand up a lot. A former local Councillor and School Governor, she currently coaches junior football and is a youth club trustee.

Crucially, she thinks cats are more enlightened than dogs, and is known to enjoy gin and techno. Though not necessarily together.

Diva co-founder and COO Andy Barnes has worked in the games industry for nearly 20 years. In that time he has been instrumental in launching and promoting some of the world’s biggest interactive entertainment brands.

His creativity, innovation and attention to detail has led to longstanding relationships with a who’s who of AAA publishers and developers, including Sony PlayStation, Bethesda, Ubisoft, Square Enix, and Activision Blizzard.

Andy is the operations powerhouse as Diva, making sure the studio team and backend system run without a hitch.

He sports the world’s most impressive collection of shoes, plays guitar like Slash’s less talented cousin, and would rather be out on his bike than stuck behind a screen.

Emily has 20+ years experience in communications for videogames. Emily began as QA tester at GT Interactive, before landing a junior role at Konami.

Emily specialised in International PR, with roles at 2K, Square Enix and The Pokémon Company International. Career highlights have included leading global comms for Crystal Dynamic's Tomb Raider reboot and launching a pop-up Pokémon Centre in Paris. The latter caused massive crowds, stopped traffic and the police were called - eek!

Proud mum of two little boys, recently Emily has balanced parental responsibilities with consultancy clients including BAFTA, Wellcome and McLaren Technologies. She also worked with boutique PR Agency, Renaissance, heading up Corporate and CSR projects. Emily is well connected within the gaming sector, having also served as a Chair and Trustee for GamesAid.

David Lilley has been in the games industry since September 1988, joining the fledgling magazine publisher in Bath, Future Publishing, followed by internet start-ups throughout the early noughties.

Most recently he led the brilliant team at Gamer Network who successfully took The Eurogamer Expo and made it into EGX, the UKs biggest and best recognised videogames consumer event.

He is responsible at Diva for keeping the brand in firm touch with the changing needs of games producers and gently moving the agency into new territories - be that physically, digitally or philosophically.

He is known for charity haircuts, boozing and enthusiastic but largely incompetent golf.

Chief Creative Officer Nic Roope is one of the best strategic thinkers around - a brilliant mix of creativity, long-term vision and operational business nous. He truly understands how brands are constructed and is always providing challenging and thought-provoking solutions. Prior to his work with Diva, Nic co-founded Poke agency (sold to Publicis Group in 2013), where he was part of the core launch team for EE, on the UK brand leadership team for Orange, and was involved in the early days of developing Skype.

Nic is widely recognised for being extremely tall and wearing arguably the coolest glasses, plus there isn’t a cutting-edge London members establishment he can’t get into.

Having run internationally recognised brand and communication agencies for over 15 years, there are very few brand challenges Alex hasn’t seen and solved. Usually with a complex collection of multi-coloured post-it notes. As Diva’s Brand Director, Alex brings a wealth of experience in supporting creative businesses to understand, shape and activate their brand to engage employees, partners, customers and shareholders alike.

Alex is a globally renowned DJ (you can find him on Spotify) and sits firmly in the dog camp. He is extremely interested in technology with a love of AI and VR.

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Rick Sloof has worked in the entertainment industry for more than twenty years at companies such as Virgin Music, EMI Music, Activision and Gearbox. He handled the PR for artists such as the Rolling Stones, Cradle of Filth and Atomic Kitten and for Activision he worked on bringing Call of Duty, Destiny and Skylanders to the market.

After this he has set up the Gearbox Publishing Amsterdam comms team as Director of Comms EMEA and worked on Homeworld 3, Remnant II and the charming Blanc.

Rick lives in the Netherlands with his wife and two kids, loves Slayer and Snoop Dogg equally and is always on his quest to make the perfect Buffalo Wings.