SERIOUS ABOUT PLAY

We live and breathe entertainment, video games, gamers and the business of gaming. Our culture combines a unique mix of passion, know-how, industry insight, and fun. We have a deep understanding of the importance of play to the human experience and take fun and games seriously.

Find out more

RECENT WORK

Elden Ring
Elden Ring
Elden Ring
Bandai Namco

One of the most highly anticipated titles of 2022 needed a stand out pre-launch campaign that not only built on existing hype but also served up a visual feast fit for an Elden Lord. Here’s how we did it.

PlayStation 5 x TFL
PlayStation 5 x TFL
PlayStation 5 x TFL
Sony PlayStation

The biggest console launch of all time took place during a global pandemic. Here’s how we invited the world to London to celebrate the launch of the PlayStation 5.

Guardians of the Galaxy
Guardians of the Galaxy
Guardians of the Galaxy
Square Enix

Marvel’s beloved band of heroes required a fitting global campaign for their first video game adventure. Enter Diva.

Robin Robin
Robin Robin
Robin Robin
Aardman + Netflix

The opportunity to assist Netflix with promoting Aardman’s latest animated short, Robin Robin, was irresistible.

Alan Wake Remastered
Alan Wake Remastered
Alan Wake Remastered
Epic Games Publishing

A deep and brooding thriller needed the right balance of intrigue. We had to draw in new players without giving away the mystery.

Little Nightmares 2
Little Nightmares 2
Little Nightmares 2
Bandai Namco

Our chilling campaign for Little Nightmares 2 called for an expert of the mind. Enter Derren Brown.

GOOD COMPANY

We set out to make being part of Diva a rewarding experience. We are proud to be an agency where 'passion for the work' comes from supporting one another, being there for each other, and collectively raising our game to push the bar higher. Our team ethos means everything. For our culture. Our craft. Our thinking. Together, we make super-charged creative and we try to make the world a better place.

That’s what comes from only ever working on the things we love. Anything less just isn’t Diva.

Suzy Barnes Suzy Barnes

Suzy Barnes

Chief Executive Officer - Founder

Suzy Barnes

Chief Executive Officer - Founder

Diva CEO Suzy Barnes drives overall strategy for the business, ensuring we have the right mix of people and products to deliver next level marketing for all of our clients. Her creative mindset and passion for client service makes sure we deliver on our promises.

An entrepreneur at heart, Suzy’s first business was a music talent agency. She has also worked in journalism and had a successful career in agency PR and event management before co-founding Diva in 2007.

Suzy is a strong advocate for creating a better "people experience" in agency businesses and works hard to champion work-life balance, actively implementing people policies that prevent burn out and drive diversity at Diva.

Suzy sticks her hand up a lot. A former local Councillor and School Governor, she currently coaches junior football and is a youth club trustee.

Crucially, she thinks cats are more enlightened than dogs, and is known to enjoy gin and techno. Though not necessarily together.


Andy Barnes Andy Barnes

Andy Barnes

Chief Operating Officer - Founder

Andy Barnes

Chief Operating Officer - Founder

Diva co-founder and COO Andy Barnes has worked in the games industry for nearly 20 years. In that time he has been instrumental in launching and promoting some of the world’s biggest interactive entertainment brands.

His creativity, innovation and attention to detail has led to longstanding relationships with a who’s who of AAA publishers and developers, including Sony PlayStation, Bethesda, Ubisoft, Square Enix, and Activision Blizzard.

Andy is the operations powerhouse as Diva, making sure the studio team and backend system run without a hitch.

He sports the world’s most impressive collection of shoes, plays guitar like Slash’s less talented cousin, and would rather be out on his bike than stuck behind a screen.


Deepa Shah Deepa Shah

Deepa Shah

Chief Financial Officer

Deepa Shah

Chief Financial Officer

Deepa is a multi-award winning Chief Financial Officer, board advisor and leader in the network agency field, formerly holding senior positions within Omnicom Group Inc and Publicis Groupe.

Deepa has been actively driving the diversity and inclusion conversation forward in the creative services industry. In particular, she is passionate about improving the profile of underrepresented groups within the industry, as well as helping more women progress into senior positions. During her time at Publicis, Deepa was the Chairwoman of the VivaWomen! Deepa also runs her own successful consultancies - Lab Eight and Sherper Group, as well as advising as a non-exec director.

She loves cars - the louder and faster the better - and will sing beautifully if offered the right cocktail.


Nic Roope Nic Roope

Nic Roope

Chief Creative Officer

Nic Roope

Chief Creative Officer

Chief Creative Officer Nic Roope is one of the best strategic thinkers around - a brilliant mix of creativity, long-term vision and operational business nous. He truly understands how brands are constructed and is always providing challenging and thought-provoking solutions. Prior to his work with Diva, Nic co-founded Poke agency (sold to Publicis Group in 2013), where he was part of the core launch team for EE, on the UK brand leadership team for Orange, and was involved in the early days of developing Skype.

Nic is widely recognised for being extremely tall and wearing arguably the coolest glasses, plus there isn’t a cutting-edge London members establishment he can’t get into.

Alex Luff Alex Luff

Alex Luff

Chief Marketing Officer

Alex Luff

Chief Marketing Officer

Having run internationally recognised brand and communication agencies for over 15 years, there are very few brand challenges Alex hasn’t seen and solved. Usually with a complex collection of multi-coloured post-it notes. As Diva’s Brand Director, Alex brings a wealth of experience in supporting creative businesses to understand, shape and activate their brand to engage employees, partners, customers and shareholders alike.

Alex is a globally renowned DJ (you can find him on Spotify) and sits firmly in the dog camp. He is extremely interested in technology with a love of AI and VR.

David Lilley David Lilley

David Lilley

Board Advisor

David Lilley

Board Advisor

David Lilley has been in the games industry since September 1988, joining the fledgling magazine publisher in Bath, Future Publishing, followed by internet start-ups throughout the early noughties.

Most recently he led the brilliant team at Gamer Network who successfully took The Eurogamer Expo and made it into EGX, the UKs biggest and best recognised videogames consumer event.

He is responsible at Diva for keeping the brand in firm touch with the changing needs of games producers and gently moving the agency into new territories - be that physically, digitally or philosophically.

He is known for charity haircuts, boozing and enthusiastic but largely incompetent golf.

Nick Sturge Nick Sturge

Nick Sturge

Non Executive Director

Nick Sturge

Non Executive Director

Nick obtained a first-class honours degree in Electronics with Computing at Swansea University when computers were the size of Swansea University.

His first business achievement was leading the Motion Media Technology IPO in 2000 with a valuation of over £270m.

Nick is at the core of high-tech business growth in Bristol, providing a physical venue (Engine Shed) and leading an ecosystem for tech companies to scale-up with the SETsquared Incubator.

He’s a governor of Bath Spa University, was awarded an MBE for services to the digital economy and now freelances as a non-executive director, speaker and economic development consultant.

He’s a keen motorcyclist with a great love of the Isle of Man TT and sits firmly in the dog camp.

Emily Britt Emily Britt

Emily Britt

Head of Communications

Emily Britt

Head of Communications

Emily has 20+ years experience in communications for videogames. Emily began as QA tester at GT Interactive, before landing a junior role at Konami.

Emily specialised in International PR, with roles at 2K, Square Enix and The Pokémon Company International. Career highlights have included leading global comms for Crystal Dynamic's Tomb Raider reboot and launching a pop-up Pokémon Centre in Paris. The latter caused massive crowds, stopped traffic and the police were called - eek!

Proud mum of two little boys, recently Emily has balanced parental responsibilities with consultancy clients including BAFTA, Wellcome and McLaren Technologies. She also worked with boutique PR Agency, Renaissance, heading up Corporate and CSR projects. Emily is well connected within the gaming sector, having also served as a Chair and Trustee for GamesAid.

Stuart O'Neill Stuart O'Neill

Stuart O'Neill

Executive Creative Director

Stuart O'Neill

Executive Creative Director

Stuart has over 20 years of experience working within communications, advertising, and technology. He brings a wealth of experience from the entertainment and games industry, having worked with the likes of BMG, Xbox, SCEE, BBC, HBO and Sky.

His trophy cabinet is overflowing with awards, Including 3 D&AD pencils for his recent work with Adidas, Google and EA to launch the smart tracking inner sole “GMR” that connects real world data with FIFA Mobile.

Stuart enjoys games that involve blasting hordes of the undead and has also been a zombie in real life as an extra in Shaun of the Dead.

David Wall David Wall

David Wall

Client Services Director

David Wall

Client Services Director

David has worked for award-winning independent and network agencies in the UK and North America, including Havas and We Are Unlimited (part of the DDB network) bringing experience across a variety of categories and disciplines for both household names and fast-growing brands.


He is passionate about producing strategic and creative work that will resonate with consumers, perform for Diva’s clients and be enjoyable for our teams and clients to work on. David has developed several of the most successful loyalty programs in Europe, launched new customer-centric service and product offerings, developed innovative best-in-class Customer Experiences, and delivered multi-award-winning integrated campaigns (one even featured in a Super Bowl Half time show!)

In addition to being a passionate gamer, David is a lover of sports, travel and as the ginger beard indicates, an IPA.


James Whatley James Whatley

James Whatley

Chief Strategy Officer

James Whatley

Chief Strategy Officer

James has over 18 years of marketing communications experience gained working on integrated brand campaigns for clients such as Mondelez, Converse, Heineken, Expedia and Honda F1 Racing.

He occasionally describes himself as a ‘T-shaped’ strategist. Noting that because of the way social and digital has broadened from a discipline to something that impacts everything, so too has his work gone from depth of specialism to breadth of capability. Skills that have seen him develop award winning work at both WPP and Publicis.

James is also the co-creator of the DICE Charter initiative - a scored set of regulatory guidelines to ensure diversity and inclusion at conferences and events.

In his spare time, James enjoys Destiny 2 far more than should be allowed… as well as making huge Minecraft worlds with his two children.

Meet our people

INSIGHTS

Read our latest thoughts and news from across the agency.
Trek
Trek to Yomi Interview with Flying Wild Hog

As part of our time at WASD, we were thrilled to be able to speak to some of the team at Flying Wild Hog - developers of...

Playable
Playable Futures: LIVE - What does leadership mean in games in 2022 and beyond?

On the opening day of the WASD Video Games Expo 2022, Diva was proud to present - and host - the first IRL version of...

Playable
Playable Futures - Getting physical: Understanding a future shaped by the metaverse

MultiMetaverse CEO Alex Xu considers a realistic vision for the metaverse, and what it means for the future of games.

Diva
Diva does #WASD

Over the next few weeks, we’ll be looking back at some of our personal insights and highlights from the event: from...

PARTNER WITH US

Get in touch