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OOH/POS Campaign

Code Red

Diva is a true Call of Duty veteran, having deployed many successful campaigns over the last few years, but none quite as epic as Modern Warfare 2. Working collaboratively with SIEC and Activision on creative outputs, this hotly anticipated sequel was going to be a real test of our mettle. Make no mistake. This was going to be big.

Mission Control

Diva providing full design and localisation support for six of the iconic game’s key marketing creative beats. These would span the game’s initial BETA phase right through to post-launch sale messaging. Each asset would require mass localisation across multiple territories.

Going Dark

Modern Warfare 2’s release was not public knowledge, so secrecy was mandatory. Having developed the first phase of BETA assets using the game’s striking key art, we began rolling out successive phases through the life of the campaign.

Pulling Out The Big Guns

Localising six different time sensitive phases across 32 different territories utilising Diva’s Intelligent Production process, we were able to roll out a grand total of 4,250 assets in record time - all while maintaining the high standards of quality control that PlayStation and Activision expected from us. You can’t enter the battlefield these days without the right tech.

Mission Accomplished

The client was thrilled with the results, praising speed and efficiency in managing and delivering the campaign. Modern Warfare 2 became the fastest-selling entry in the series, with launch sales estimated to be around 8 million copies. It even went on to dethrone Elden Ring as the top selling game in the US in 2022. BOOM!