Mother is here. Diablo IV is out today and players across the world have been pouring through the Sanctuary gates in pursuit of our Blessed Mother.
Working with Activision Blizzard to raise the profile of Diablo IV’s highly anticipated release, our creative sorcerers summoned a monoli-lith European OOH creative response that has been rolling out in the form of bespoke builds, print and full motion in recent weeks.
LILITH IS A BIG DEAL
Utilising a mix of existing assets and Unreal Engine 5 Diva delivered artwork for three bespoke demon-sized murals. In collaboration with Global Street Art’s unrivalled hand painting skills, expertise in projection mapping and partner network, Lilith descended on London, Berlin and Stockholm. Fans and stunned passers-by flocked online to share the good news of Lilith’s arrival.
WELCOME TO HELL
Witnessing such an impactful activation come to life in tandem with the following deliverables across multiple territories has been one hell of a ride.
Our team of creative and production experts delivered:
- 3x bespoke mural builds - London, Berlin, and Stockholm
- European OOH campaign across 8x territories
- Mix of static print, subtle and full motion
- 1x special build in Paris
- 1x full site takeover at the Mercedes Benz Arena in Berlin
- UK POS items for Asda
- Plus, a devilishly tasty ‘collaboration’ with KFC
We wish to thank Activision Blizzard for the incredible opportunity to work on such a fiendishly exciting project and extend a special thanks to Global Street Art and Rapport for their collaboration to realise the vision.
To our Blessed Mother, Lilith and saviour, it has been our honour to serve you.
Keep an eye on our social channels to see more of this as and when it goes live!
Credit for Hero Image: @thatMarcWithaC on Twitter
Credit for Thumbnail Image: @chlooeeeexo on Twitter