Gaming-native Diva Agency has hired former OUAT Managing Partner, Chris Collins, to support new innovations and growth within its Creative and Production business.
Chris joins Diva with nearly 20 years of experience in games and entertainment across media strategy and planning roles, joining Diva's senior team as Business Development Manager, to help drive awareness and growth of the agency’s latest innovations in creative and production services, designed for for AAA games and entertainment clients.
Prior to joining Diva, Chris was Director of Games and Strategy at Ignition Creative, having previously spent nine years at Once Upon a Time (and MJ Media), where he held a number of business director roles, including three years as Managing Partner, for games and media.
Suzy Barnes, Diva's Co-Founder and CEO, said: “We’re thrilled to have Chris join the Diva senior team. He brings a wealth of expertise and knowledge of the sector, and is as excited by innovation as we are. Having always invested a significant amount of our time on R&D, to ensure Diva is always future facing, we have been reshaping our products and services portfolio to match the rapidly changing landscape of games marketing, and are now in soft launch with a series of new products and services, which are already proving to be a game changer for our clients.
The natural next step was to build a smart and highly knowledgeable senior client team to help us communicate how these products actively solve the problems and bottlenecks at our clients’ desks. Chris’ deep understanding of our clients’ businesses, and his own curiosity and enthusiasm for innovation means he is ideally placed to lead that charge.
Chris commented: "It is a genuine privilege to join Diva, an agency that I have long admired and who are responsible for some of the games industry’s most iconic creative advertising. After a career spent working across video games at paid media and integrated agencies as a strategist and planner, I look forward to applying my knowledge of the advertising landscape to increase awareness of Diva’s ever growing capabilities and to help clients identify creative and innovative solutions to their marketing pain points.
